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  • Writer's pictureAndrew Cook

No2 - The Importance of Good Photography and High-Quality Images in Graphic Design and Print.

Athena Green Photography

Visuals are a crucial component of graphic design and print. An image can effectively communicate a message, evoke emotions, and leave a lasting impression on viewers.


Great photos can elevate your design projects and take them to the next level. With today's technology, anyone can take high-quality photographs. Supplying your designer with images and photographs can significantly improve the design process and ensure a successful outcome. Despite their significance, many people forget to supply or don't take the time to ensure the quality of the images they use. The adage, "a picture is worth a thousand words," holds true in the realm of graphic design.


Photography allows designers to communicate ideas and concepts visually, often more effectively than text alone.  A well-chosen image can instantly convey a mood, feeling, or product feature. Great photographs can also evoke emotions in viewers, which is a powerful design tool. A photo of a happy family can make you feel warm and fuzzy, while a photo of a majestic landscape can inspire awe. By using photography strategically, designers can create a desired emotional response in their audience.


Well-placed photographs can add visual interest and depth to a design. They can break up text-heavy layouts and create a more visually appealing composition.

Photography plays a big role in branding. Using consistent photographic styles and themes can help create a strong and recognizable brand identity.  Additionally, high-quality photos can add a sense of authenticity to a design, making it more believable and relatable.


Imagine a website advertising a new hiking jacket. Text alone can describe its features, but a photo of a model wearing the jacket on a scenic hike showcases it in action and creates a sense of adventure. Similarly, a brochure for a modern furniture store could be filled with technical specs, but photographs of the furniture in stylish home settings would be far more impactful.


Photography is a vital tool for designers. It allows for clear communication, emotional connection, and enhanced design aesthetics. By understanding the power of photography, designers can create more effective and impactful designs.

Professional designers and printers frequently encounter projects that utilise low-resolution or incorrectly sized images. Here are some pointers to consider when selecting and using images for graphic design and print projects:


  • Image size and resolution: When it comes to using images in print design, using the correct size and resolution is essential. Resolution refers to the number of pixels that make up an image. The more pixels an image has, the higher its resolution and the sharper it will look when printed. An image resolution of 300 dpi (dots per inch) is typically recommended for print projects.

  • File type: The file format you choose can also affect image quality. Some common image file formats include JPEG, PNG, TIFF, and EPS.

  • JPEG is a compressed format that is well-suited for web use, but each time a JPEG file is saved, some image quality is lost.

  • PNG files maintain quality better than JPEGs, and allow for transparent backgrounds, which can be useful for logos or other images.

  • TIFF and EPS formats are commonly used for professional design work because they can preserve image quality without any loss.


By following these tips, you can ensure that the images you use in your graphic design and print projects are high-quality and impactful.

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